Nestlé Milkybar innovates with AR in new campaign, nudges kids to learn good values while having fun

Created by Wunderman Thompson, the promotional film for Nestlé Milkybar Promise AR campaign features actor Shilpa Shetty.

Nestlé Milkybar has launched an innovative AR based Promise campaign across select packs. The campaign continues with the brand's purpose of partnering parents across India and encourage that children learn good values and habits through playful fun.

In January 2021, select packs of Nestlé Milkybar and Milkybar Moosha will carry different Promises of Goodness (Learn More, Help More, Recycle More, Plant More Trees), which the children will be encouraged to make.

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On scanning these special edition packs, the children can watch these promises come to life on their parents’ mobiles in the form of a cool short Augmented Reality video. These videos can be personalised with the child’s name to make it a personal experience.

Speaking on the initiative, Nikhil Chand, Director - Foods and Confectionery, Nestlé India said, “The Promise campaign is an effort to partner with parents and encourage children to make promises of goodness to begin the new year on a good note. What makes this campaign unique is the usage of Augmented Reality technology with the added personalisation, aimed at making the child’s experience more exciting and engaging and to act as a trigger for their imagination to learn values of goodness in a fun and playful manner. We are confident that children across India will make promises of goodness and imagine a better world in this new year."