Tiger Shroff & Ananya Panday come together for Lionsgate Play's recent campaign

The actors will also be part of the 'Normal People' premiere in India on Lionsgate Play where audiences will get an insight into celebrity watchlist.

Lionsgate Play has launched its campaign ‘Play More Browse Less’ in India with a digital film featuring Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app with its curated edgy lineup looks forward to solving this problem. The integrated campaign will be extended across impact properties on digital and social media.

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Rohit Jain, Managing Director Lionsgate South Asia and Networks - Emerging Markets Asia commented, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasize edgy content that is easily accessible on our savvy interface.

Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in, Tiger Shroff and Ananya Panday, and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus, and No Man’s Land to name a few. The campaign will be amplified across social and high impact digital platforms. We are positive that the film will be well received by the people,”