WeWork 's latest campaign adds a spin to the WFH phenomenon

The campaign by WeWork, 'When Plans Change, Plan With WeWork' consists of a number of films that portray the flexible and enduring human spirit.

In continuation to the theme of coming back to work, the second video campaign by WeWork features Rahul Subramanian. The video is a tongue-in-cheek demonstration of the inconvenience WFH is causing us, the simplest ways that it can make lives complicated and the break-in productivity this leads to.

The film lightheartedly highlights the impact of our space on the way we work and the productivity barriers. Using relatable situations, the film tries to build the point of choosing WeWork over work from home. 

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Talking about the newest film, Vineet Singh, Head of Brand & Marketing at WeWork India, said “ Last year was a rollercoaster of emotions in everyone’s personal and professional lives. How we work and live has changed, blurring lines and sense of time. As we embark on to 2021 with a fresh outlook and rejuvenated spirits, we wanted to share a lighthearted yet very relatable film summarising people’s work conditions in the past 8-10 months.

And who better to do this with than the person who embodies both these qualities in abundance- Rahul Subramanian. We are very excited to share the newest film from our campaign ”When Plans Change, Plan With WeWork” that will surely strike a connection with viewers everywhere.  This campaign is an ode to our community, and we cannot wait to be reunited with them in 2021".