Frida Mom launches first commercial showing the reality of breastfeeding for new moms

After an ad was banned last year from the Oscars, the latest campaign from Frida Mom this year will be aired during the Golden Globes.

Frida Mom, a female hygiene brand has rolled out a commercial showing breastfeeding mothers in their realest forms. The ad film is all set to be aired during the 78th annual Golden Globe awards.

Frida Mom's "Stream of Lactation" ad film is part of its new #sprayitforward campaign, which aims to raise awareness around the reality of being a new mother.

The campaign features the emotional and physical journey of new mothers and the challenges they face during breastfeeding. The message that the film carries, in the end, is "Care for your breasts. Not just your baby."

Also Read: Netizens pull up Oscars for rejecting Frida Mom spot

In 2020, Frida Mom released an ad depicting post-partum care and recovery, which was banned from being aired at the Oscars. This caused an uproar among netizens and the Oscars received a lot of flak.

Reportedly, an NBCU spokesperson said in a statement “We partnered with Frida to share their message and protect their creative vision, while ensuring the ad complied with NBCU standards and other guidelines. We agree that the ad may push the envelope, but it is the context surrounding the visuals that makes this ad different, and we stand by it.”