ICC initiates a multi-lingual campaign #CWC11Rewind

ICC is celebrating the ten-year anniversary of India’s triumph in the 2011 ICC Men’s Cricket World Cup with a series of content pieces and iconic highlights from the yesteryears, produced in Hindi and English, with #CWC11Rewind.

The ICC #CWC11Rewind campaign will run for a total of six weeks beginning with February 19, 2021, with the India v/s Bangladesh game. The objective of the campaigns is to attract larger demographics by tapping multiple languages.

The content line-up includes highlights of matches of every match released on the ICC website, player-focused snippets, Instagram Reels content targeting younger demographics, and interviews with key players.

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In addition, there will also be 5 min match highlights. Fans will also be able to indulge their nostalgia for the event with quizzes, polls, etc. across ICC’s digital platforms.

Match highlights from all nine Indian matches with Hindi commentary, and polls, quizzes, etc tapping the fans' nostalgia in an interactive format, is also a part of the content strategy for ICC's social channels and digital presence.

The 2011 ICC Men's Cricket World Cup mascot 'Stumpy' has also been brought back with a short-format video advert reviving the decade-old memories.