Kalyan Jewellers rolls out star-studded digital campaign under the #TrustIsEverything theme

The latest campaign from the #TrustIsEverything umbrella features the Bachchans with Katrina Kaif in addition to 10 regional celebrities from across India.

Keeping with Kalyan Jewellers’ tradition of Trust Series Ad Films, the brand announced the launch of the 6^th edition of its #TrustIsEverything campaign with a digital film starring all of Kalyan’s brand ambassadors.

The latest ad film stars Amitabh Bachchan, Jaya Bachchan, Shweta Bachchan-Nanda, Katrina Kaif, Prabhu Ganesan, Nagarjuna, Shiva Rajkumar, Manju Warrier, Ritabhari Chakraborty, and more.

The 90-second multilingual film sees global and regional brand ambassadors come together, to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of ‘Bharosa’.

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The film traces the journey of brides - from the day of the engagement to jewellery shopping with the family to the wedding at the mandap followed by the reception and finally the grihapravesh in her new home – each, seen through the eyes of a different bride. It aims to capture the essence of different cultures, languages, traditions and values, while highlighting that trust is the basis of relationships.

Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media.