KFC ropes in Anil Kapoor to market their Value Burgers range

In KFC India’s latest campaign, Anil Kapoor gets his ‘burger beliefs’ reinstated by Colonel Sanders himself. Launching the new range, the celebrities dish out some lessons in burgering through this ad film.

Conceptualized by Ogilvy & Mather, the KFC campaign explains how bun-tikki isn’t the 'burger' you always thought it was, and how you can seek solace knowing that’s exactly how Anil Kapoor felt too. The ad film will be released on KFC’s social and digital assets as well as on television.

The film opens with Anil Kapoor on a shoot, hungry and craving a burger, but instead gets presented with a tikki in a bun. This isn’t the burger of his dreams and expresses his displeasure about it. Then, Anil Kapoor in his style exclaims - “Agar yeh bun-tikki, burger hai, toh main Sonam Kapoor hoon, moochon ke saath!”.

A regional adapt of the KFC campaign with a similar storyline stars popular actor Prakash Raj. He too is aghast at being offered a bun tikki as a burger and later relishes a burger from the Value Burgers range, with the Colonel by his side.

Moksh Chopra, Chief Marketing Officer, KFC India, said, “KFC is known for its legendary burgers. Just like the legendary acting prowess of Anil Kapoor - who is known across the country for his portrayal of some memorable characters and blockbuster films, making him a great choice for launching the Value Burgers’ campaign. So, don't miss a KFC exclusive on how Anil Kapoor gets his burger illusions shattered, only to be restored with the new range of Value Burgers.”

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Elaborating on the concept of the films, Ritu Sharda, Chief Creative Officer, Ogilvy North, said, “We have all been guilty of passing around tikkis in a bun disguised as burgers. And guess what, our heroes have been in similar situations too. The frustration of looking for a real, tasty burger that appeals to your taste buds (and your wallet) is real. That exact emotion and then the ultimate thrill of digging into an actual burger is what we wanted to capture in the film. The actors in the films have so aptly portrayed this everyday struggle, playing it seamlessly in their iconic style.”

Agency credits:

Creatives:

Chief Creative Officer: Ritu Sharda

Group Creative Director: Shailender Mahajan

Senior Creative Director: Kingshuk Dey

Creative Director: Aastha Gandhi

Associate Creative Director: Srikanta Behera

Copy Supervisor: Kashif Shakeel

Account Management:

President and Head of Office: Shouvik Roy

Managing Partner: Amarinder Butalia

Vice President: Kankana Ghosh

Account Director: Joanna Grover

Planning:

Head of Strategic Planning: Rohitash Srivastava

Sr. Vice President: Sujit Patnaik  

Production:

Production House: RDP Films

Director: Abhinay Deo

Producer: Apurba Sengupta