Snapchat announces date for Snap Partner Summit 2021

The Snap Partner Summit 2021 will be held on May 20. Snapchat will be sharing the latest updates on new products, features, and partnerships.

For the unacquainted, Snap Partner Summit is an annual event hosted to share developments of products on Snapchat and information on innovative experiences or collaborative features, along with panel discussions and sessions featuring guest speakers from the industry, creators, and teams from Snap Inc.

In 2020, the platform announced new partnerships across the Snap Kit and Snap Games, to Dynamic lenses and features to support the social and emotional wellbeing of its community, the introduction of Local Lenses, Scan, Minis, and more features.

This year the platform will be focussing on their AR efforts, platforms for creators such as Lens Studio and Spotlight, platforms for developers like SnapKit, Minis, Games, along with more subjects.

Also Read: Snapchat launches Global Partner Solutions program for advertisers

Evan Spiegel, CEO, Snap Inc. mentions, "We’re excited to celebrate the many ways that our partners have utilized our innovative platforms to grow their businesses on Snapchat and we can’t wait to share more about what we will create together in the future,” said Evan Spiegel".

Concurrently, Snapchat has had a strong fourth quarter, revenue increased 62% year-over-year to $911 million, and daily active users were 265 million in Q4 2020, an increase of 47 million, or 22%, year-over-year.

The investments in Lens Studio and upgrades to Lenses on the platform have been generating a fruitful yield, Snapchat Lenses continue to dominate the pop culture. The ‘Cartoon’ Lens generated 1 billion impressions in its first three days after launch.