YouTube announces new hybrid model for virtual & physical events

YouTube Spaces, an initiative by the platform that provides resources to creators enabling them to host events at physical locations, will now be hosting virtual events at most locations & a few in-person events, in the light of COVID-19.

YouTube Spaces has evolved steadily since its launch in around 2012. Studios, classes. All of such resources changed to smaller locations with YouTube Pop-up Spaces in 2016, when the platform recognized the need for more compact spaces where creators can still build creative connections at these events, but in a petite space.

During the pandemic, a completely virtual model was adopted along with altered partner programming. Going forward, YouTube will be focussing on a nimble strategy to equip creators and artists with tools and workshops.

Physical YouTube Spaces locations wouldn't be reopened in a few cities, and a new hybrid model will be adopted, blending virtual and in-person Pop-up programming.

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Highlights of The New Model

• Multi-week virtual development programs for #YouTubeBlack Voices Fund

• Ongoing investment in the NextUp program for rising creators in developing markets

• Live and recorded online workshops as part of the Creator Academy’s Learning Toolkits to enable content creation from home

• YouTube artist and label workshops to preview product developments, content strategies, and case studies

• In-person events will be held as containment measures ease out. Pop-up events and programming that includes training on new products like Shorts and events such as Music Nights would be hosted