Facebook is integrating new revenue-generating streams for creators, updating in-stream ad eligibility policies to include more creators, and introducing additional ways users can support their favorites.
Creators can now also make money from short-form videos along with more video types, as Facebook tests newer ad formats, along with developing ways for users to support their favorite creators.
Short-Form Video Monetization
In-stream ads are now expanded to more video types distinct in length and format, as opposed to previously only being confined to longer videos more than three-minutes in length. Now, Short-form videos such as one minute in length can also be monetized, with an ad running at 30 seconds, and 45 seconds for videos that are three minutes or longer.
Facebook will also be testing ad stickers for Facebook Stories, another revenue-generating avenue. The test will begin with a small group of creators and then rolled out broadly.
Eligibility Criteria
Facebook is also updating the eligibility criteria to allow more content creators to tap in-stream ads for monetization. The updated criteria for the in-stream ad for the video-on-demand program are:
- Pages must have 600,000 total minutes viewed from any combination of video uploads: on-demand, Live and previously Live, in the last 60 days.
- Pages must have 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with the Content Monetization Policies.
Creators must still publish from a Page (not a profile) with at least 10,000 followers, be 18 years old and located in a supported country, and their Page must pass and remain compliant with Partner Monetization Policies.
In-stream Ads for Live
Live videos can now be monetized with in-stream ads. 60,000 Live minutes viewed in the last 60 days, in addition to meeting the video-on-demand program requirements, is the minimum qualification required to be eligible for the program. Watch time or uploads from cross-posted videos don’t count towards qualification. for both programs: in-stream ads for Live and short videos.
Content creators can check their eligibility and submit their Pages for review for both in-stream ad programs in Creator Studio. All applications will be reviewed before being approved.
Advertisers can also choose to exclude their ads from being shown in live streams when setting up ad campaigns.
Paid Online Events And Fan Subscriptions
Paid Online Events, introduced in August 2020 is being expanded to over 24 additional countries and fan subscriptions will be expanded to 10 countries, adding to the 25+ markets the feature is live in.
Partnership for Gaming Creators
A new set of minimum eligibility criteria is being introduced for gaming creators seeking partnership with Facebook Gaming. Eligible creators will have access to a suite of monetization products.
Countries that criteria is live in can the new partner eligibility criteria and the progress made towards fulfilling them in their streamer dashboard.
Stars
Stars, built-in live engagement in the form of badges, and a way to support creators through which they can earn money is being enhanced with a few upgrades.
Comments sent with Stars will now visually stand out and will be pinned inside the Live player where other viewers can see them. Additionally, during Star-enabled live streams, some users will see an offer to claim free Stars that they can send to their favorite creators. The platform is also developing virtual gifts users can send to them.
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