Interactive Avenues wins digital mandate of Ralco Tyres

The digital mandate for Ralco Tyres includes driving brand awareness and building brand loyalists for Ralco, by creating a niche for them through digital marketing, servicing the account, which will be handled by the Mumbai team of Interactive Avenues.

The mandate for Ralco Tyres, a tyre manufacturing company in India from the house of Ralson India, was won by Interactive Avenues following a multi-agency pitch.

Talking about the association, Yogeshwar Sharma, VP – Marketing, Ralson India, said, "Our vision is to take the brand story forward, in a manner that creates conversations and brings about a shift in perspective of perennial challenges that we face as a society. We partnered with IA because they can deliver this for us, impactfully. IA's programmatic offering and KPI-driven strategy distinguished them from others."

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Shantanu Mulay, Business Head – Creative, Interactive Avenues, said, “We stand out for the pathbreaking and disruptive work that we do for our clients. Being a purpose-driven brand at its core, Ralco Tyres defines, how from a creative standpoint, we can use the power of our brands for the larger good. We are excited and proud to add them to our prestigious roster of clients."