The new Pinterest Shop collection would feature women-founded small businesses and products designed or conceptualized by women, with International Women’s Day around the corner.
Pinterest mentions as women have been disproportionately impacted by the pandemic with job losses and the economic fallout the new women-focused Shop collection is an attempt to support small businesses, the ones directly impacted.
The platform shares searches for 'support small business' increased by 4.5x as users look for individual makers and companies to shop online.
The collections have been curated by Pinterest Shop and would feature the brand's name a brief introduction to the Founder(s), products offered, and initiatives are undertaken, along with a carousel showcasing the products along with some info and price.
The collection features a flock of brands offering clothing, sustainable products, decor, accessories, cultural souvenirs, and more. A few of the brands are Bon Femmes, Blueland, Estelle Colored Glass, B. YELLOWTAIL, Darling Spring, and more.
Apart from the Shop collection, Pinterest has also created an International Women’s Day fund and will match donations from employees to nonprofits helping women succeed like the National Domestic Workers Alliance and the Global Fund for Women.
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