Reliance Jio ropes in Firework to offer video stories to users in India

As per the partnership, Firework will be available in all Reliance Jio KaiOS phones. It has also been Integrated within the Jio Browser.

Reliance Jio has roped in Firework Short Video Platform to offer vertical video ‘stories’ to its KaiOS users in India.

With Firework, the 'Stories' format short video is now possible on any platform, be it an app or in the open web through a simple integration. The service already powers some of the leading publishers in India to aim and simply plug in and bring millions of exciting short video content to its users.

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Sunil Nair, CEO, Firework India, said, “Jio has created a new category of connected users by bringing the KaiOS ecosystem to India and then pioneering app development on these phones, meant for an untapped audience. To have them join the portfolio of Firework publishers is a significant reassurance towards Firework’s business leadership as a short video network platform, globally.”

“Our objective has been to empower business and publishers, harness the power of short video stories format with ease and deliver unparalleled consumer engagement on their platforms and we are delighted to have some of the biggest businesses and publishers in the country lead the way for others to join. KaiOS opens newer audiences to the short video category and with Firework's focus on high-quality short video stories in multiple Indian languages, this alliance shows great potential with already visible traction”, he adds.

The Firework-Jio collaboration will see content from Firework’s vault of snackable content to find an audience among Jio’s network of handheld devices and apps. Firework is integrated on the Jio browser where users will be able to experience it on the Discover tab.