Snapchat launches Holi themed creative tools

Colorful sticker packs, augmented reality Lenses, 3D Bitmoji, Snap Map features, filters, and paint throwing Cameos, are a few of the tools users can use to create and share their own unique Holi greeting.

Snapchatters around the world have created over 50 Holi Lenses for the community to use which can be found in the ‘Holi Hai’ tab in Lens Explorer. Along with the creative tools, Snapchat users can also engage with Holi themed content in Discover from 5-Minute Crafts India, BRUT India, and PLUC.

Snap also today announced the 4 winners of its recent Holi Lensathon in partnership with Skillenza: Jeetesh Singh, Deepak Chaturvedi, Kunal Gediya, and Chanchal Choudhary. Created using Snap’s Lens Studio these 4 lenses won out of hundreds of entries judged on technicality, originality, and creativity.

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The lenses can be used to drench a Snapchatter in flower-infused colored water upon tap with the caption 'Bura na mano Holi hai', have them eating as many Gujiyas as they can, bursting balloons, and creating their own Holi fire, Snapchat users can engage with a virtual Holi experience.

Users can continue with Holi traditions on Snapchat and connect with their loved ones while adhering to the containment measures placed by local authorities to curb the spread of COVID-19. Snapchat says this year, avoid forwards and use these newly launched stickers, lenses, filters, Bitmojis, and give a personal touch to your wishes.