With spirited campaigns, easy cocktail recipes, and live events, global alcohol brands are all set to celebrate St. Patrick's Day 2021.
A celebration like none other, St. Patrick's Day has a deep-rooted connection with alcohol — something brewery brands never miss out leveraging on. People in green-hued attires get together in pubs and bars to relish the festivities, year after year. However, with the pandemic still looming over persons across the globe, there is little to no scope for any gathering. Armed with the experiences and lessons of 2020, alcohol brands have been able to put their best foot forward for St Patrick's Day 2021 campaigns.
Some have released campaign videos, asking people to join in the celebrations from their homes. Others have arranged for live sessions that people can enjoy together while maintaining the mandatory social distance. Since alcohol is bound to be an essential ingredient in merry-making, some of the St Patrick's Day 2021 campaigns have also focussed on sharing easy recipes that people can re-create at home with minimal resources — adding the feel of a pub to their day without leaving the house.
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