Add media Buzz Pvt Ltd, which is a 360° branding and Solution company based out of Mumbai has been tasked with spearheading INOX Movies' digital presence and carving social media campaigns.
Add media Buzz is majorly known for Twitter-led promotions, Influencer activities, and social media campaigns for many brands like Times Group, Manipal Hospitals, Prestige Group, Shemaroo, Pen Movies, Bollywood Movies, etc.
The company was formed by Mumbai-based entrepreneur and editor at FansWorld, Ashish R Sharma. With INOX, a company based in Mumbai and has branches Pan India, the company has ventured into the theatre sector.
Also Read: Idea of private screenings came from people on social media: Saurabh Varma, INOX
Commenting on the win, Ashish R Sharma, MD of Add Media Buzz Pvt Ltd, said " Having worked in the entertainment category, we understand the place that movies hold in the rapidly growing entertainment industry during the lockdown, its a huge responsibility to take the social media management of theatres as it keeps getting closed and open over time but I considered it as a great opportunity for my company as during this pandemic situation it's important to have a wider look at all the industries especially the entertainment as that's the main leisure for people we call it Cinema Therapy. I would Like to thank Saurabh Verma, COO, INOX Movies for showing his trust in us. Through the campaigns that I am designing, we are looking to reach more audiences and influence them alongside promoting safety precautions. We are glad that INOX follows the covid guidelines & takes almost care of the safety of its customers"