BBH New York formally unveils new leadership trio

The BBH New York trio includes President Amani Duncan, Chief Strategy Officer Tom Callard, and Chief Creative Officer Rafael Rizuto.

Along with officially welcoming BBH NY President Amani Duncan, the agency has announced the promotion of Tom Callard to Chief Strategy Officer. They will both be joining Chief Creative Officer Rafael Rizuto to deliver on BBH's belief in the "power of difference".

"Amani, Rafa and Tom have made an immediate impact," said BBH Global CEO Neil Munn. "We're excited by the incredible momentum and are thrilled to formally announce Amani's role as President and Tom's as CSO of BBH NY."

The trio's most recent work together includes Glass Ceiling Breaker, an empowering art installation honouring Vice President Kamala Harris; the launch of Google's Black Owned Friday and Shopping Black History Month; the release of Marvel's Avengers video game with "Superior Seminars;" and Samsung's latest tablet S7 with "Work is better with play."

Before joining BBH, Duncan was MTV's Senior Vice President of Music. Previously, she served as Head of Brand Marketing for Martin Guitar and Senior Vice President of Marketing at Capitol Music Group. She also held senior roles with Universal Music Group, EMI and Sean Combs' Bad Boy Worldwide Entertainment Group. With decades of experience, Duncan is an ace at helping brands and artists leverage strategic partnerships to grow their audience and increase their value.

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"At BBH NY, we are open for business," Duncan said. "I'm thrilled and honored to work with Rafa and Tom, as well as the entire BBH NY team. While my background may be a little atypical for an agency, BBH saw the value I've brought to every brand and industry I've worked with, and the creativity it required. True to form, in selecting their president, they chose to zag instead of zig, and that's precisely the kind of attitude and thinking I admire – and plan to amplify."

Callard, who took on the Head of Planning role in April 2019, will assume the role of Chief Strategy Officer. He is raising the bar on delivering ideas that move businesses forward and brings a wealth of experience working with a wide range of brands. Callard, who previously worked at BBH London, also served as Group Strategy Director at 72andSunny where he led strategy on Marcus by Goldman Sachs, Spotify Premium, Smirnoff and Autotrader.

"As our team grows and evolves, adding the likes of Amani, the agency and the work is becoming increasingly exciting," Callard said. "Now more than ever clients are looking for sharp, strategic insight brilliantly executed, and Amani, Rafa and I are excited to stand together and deliver on this mission."

With nearly two decades of experience, Rizuto, who joined BBH NY as Chief Creative Officer last April, has already been the creative brain behind campaigns for the Glass Ceiling Breaker, Google's Black Owned Fridays and Samsung, as well as standout creative for Marvel's Avengers Launch Game, FanDuel and more. 

"We're experiencing non-stop momentum," said Rizuto. "As an agency, we don't run with the pack, and it's wonderful to have that philosophical kinship driving creativity. With the recent addition of Amani and Tom as CSO to complete our leadership team, we're attracting big clients and delivering breakthrough creative."