One of the most-watched sporting leagues and effective advertising mediums, IPL 2021 is live and brands have lined up their campaigns to go for the big win.
IPL 2021 campaigns had been surrounded by several speculations given the duration gap between the preceding season being shorter than usual, and the creative quality of IPL campaigns has been a hot topic of discussion since the last season, while we wait and watch how that fleshes out throughout the season, here are the brands who have initiated their promotions.
'India Ki Vibe Alag Hai' by DisneyPlus Hotstar takes a PAN-India approach, compiling diverse cultures of India and bringing them together with the shared love for cricket. Star Sports redefines philosophies building intrigue for the upcoming games.
Dream11 continues its multi-film format, releasing several different narratives for one theme. Cadbury Dairy Milk expands its campaign extending gratitude with players from Mumbai Indians, building on the concept tapped during the pandemic, as the team's 'Official Goodness Partner' since last year.
CRED is at the top of the league as of now with its campaign series 'Great For The Good'. The first ad film featuring actor Jim Sarbh, and the legendary Indian cricketer Rahul Dravid, has been the most-talked-about IPL campaign this season until now.
The campaign is written and conceptualized by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai, and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide, with music composed by Karan Malhotra. The ad films are directed and produced by Early Man Film.
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