Trell appoints Flying Cursor Interactive for social media and digital content

As per the mandate, Flying Cursor will further Trell’s narrative through social media and digital content and help it grow across content, community, and e-commerce platforms.

Flying Cursor Interactive has added lifestyle commerce content app, Trell, to its portfolio of businesses. The agency will look after the brand’s social media and digital content. Trell is also known as the ‘Video Pinterest for Bharat’, and is one of the go-to platforms for users to share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movies, cooking, home-décor, and much more.

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Speaking about partnering Flying Cursor Interactive, Parul Menghani, Vice President and Head of Content, Trell, said, “We are excited to partner with Flying Cursor who have a deep understanding of the content commerce space and a wonderful grasp of what makes the Indian youth tick. We were looking to further scale and accelerate our social media and digital content mandate. Having created a distinct positioning for ourselves in a very short period of time, it was very important for us to partner with like-minded individuals who understood Trell's long-term vision. We are looking forward to a mutually fruitful association with Flying Cursor Interactive.”

Parag Gandhi, Co-Founder, and Director, Flying Cursor Interactive, “There cannot be a better time to win a digital video content app’s business, when every day, digital is making someone famous. Consumers all across age groups are exploring a lot of content, and new ways of connecting and making choices. What excited us during the Trell pitch was the way the app is nurturing the new-age community of content creators and its innovative integration with e-commerce. We look forward to being a part of Trell’s growth and to help make the app India's number content, community, and e-commerce platform.”