Vatika captures #NotesByNature for new campaign

Vatika launched a music content piece named #NotesByNature, created entirely from plants. The idea is to help consumers relax, meditate and exercise better, with each track.

Vatika mentions that the musical campaign featuring #NotesByNature is the world’s first music album composed by plants for humans. Cactus, Almond, Lemon, Coconut and Olive plants and trees have come together to create five tracks, titled Hudu, Bliss, Aman, Serenity, and Nirvana.

By decoding the subtle musical notes from plants with the help of technology, the concept was created by ^ a t o m network – and the campaign will be extended to Asia, Europe, and Africa. Nudging for engagement, for every 1,000 plays of the album, which is available on YouTube, Spotify, Apple Music, SoundCloud, Facebook, Instagram, Twitter, and TikTok, Vatika will plant one tree.

Krishan Kumar Chutani, CEO, Dabur International said, “Vatika’s commitment to nature is now in sync with our consumers desire to help the environment. The campaign is making this a reality by planting a tree for every thousand plays. We would invite responsible citizens to participate in this initiative for the noble cause”

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Nishant MSN, Head Of Marketing, Vatika added, “For 25 years, Vatika Naturals has nourished our hair with rich natural ingredients, this campaign helps to nourish our mind through music created by plants and we will be rolling out this campaign at a global level very soon”.

Yash Kulshresth, National Creative Head, ^ a t o m, "Sometimes, you don't have to invent things but apply existing innovations to put the brand in a new light. When we came across the tech, we knew it needed to have a larger purpose. Notes By Nature is a giant leap by Vatika Naturals to get into the intangible products space without diluting its core of providing natural nutrition to its consumers."

Ananda Sen, National Creative Head ^ a t o m, "The concept of converting electric variations into musical graphs is unique. The original composition is by plants. We used the tech on several plants of the same ingredients to get the best output. With the musicians' help, we carefully selected the instruments with a soulful and calming appeal and created the album in 6-7 months. "

Credits

• Agency: ^ a t o m network
• National Creative Head: Yash Kulshresth, Ananda Sen
• Creative Team: Ruchika Guha, Rajat Patekar
• Account Lead: Ruhee Chamadia
• Production House: Another Idea. (Gaurav Gandhi)
• Music Composer: Sharukh & Mehar