As per the mandate, Digital Refresh Networks will handle the overall planning and execution on the digital, creative, and marketing front of Emami Frank Ross.
The account was won following a multi-agency pitch and will be looked after by the agency’s Kolkata team. The mandate includes handling the overall planning and execution on the digital, creative, and marketing front.
Commenting on the association, Sabyasachi Mukherjee, Sr. General Manager - Procurement (Pvt. Label, Pharma & FMCG) at Emami Frank Ross says, “With the ongoing challenging scenario, we at Emami Frank Ross aim towards reaching maximum individuals to support them with relevant medications at any given hour. As we now work with Digital Refresh Networks, we are sure that the agency’s expertise in the field of digital marketing will further enhance and support the brand to not only maintain but leverage its reach overall. We look forward to having a productive and long-term collaboration with the agency.”
Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks says, “We are honored to come on board as the digital agency for Emami Frank Ross. As we all go through a taxing time, we do understand the relevance and importance for every brand to leverage their business through relevant digital shout-outs. We are set with our team of professionals to offer our expertise to the brand and aim to create and drive an Omnichannel strategy. We look forward to not just supporting the brand but also contributing to the society at large.”