Digitale wins social media creative mandate for CASHe

As per the mandate, Digitale will steer social media assets such as Facebook, Instagram, Twitter & LinkedIn of CASHe by providing engaging digital content to increase engagement and organic growth with interactive content.

Digitale, part of Lookad India Pvt. Ltd, today announced that it has won the social media creative mandate for CASHe, a digital lending platform for salaried millennials. The account will be managed by Digitale’s Kolkata office.

CASHe is on a high growth trajectory and is aggressively diversifying its credit portfolio with a clear purpose to provide India’s urban working millennials with a path to better financial health with the aid of technology through their smartphones.

Commenting on the association, Riddhi Chakrabarty, Chief Growth Officer at CASHe says, “We’re excited to be setting out on this journey with Digitale as our creative digital partner for our social media platforms. Digitale is known for conceptualizing digital campaigns that break the category code. I am sure with their compelling creative ideas we will be able to strike the right chord with our audience in communicating our brand philosophy as well as promote our product and services while enhancing CASHe’s presence in the digital space.”

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Mrinal Lunia, Founder & CEO, Digitale says, “We are pleased to partner with CASHe and help elevate the brand positioning in the digital hyperspace amongst millennials. This brand has a strong mass appeal in the country and we wish to apply creative, new age thinking and building a strong storytelling narrative to create a distinct persona to help future proof the brand. Looking forward to working with an open-minded client and creating a digital boom!”

Arnab Samanta, Creative Director at Digitale says, “We are excited to have CASHe on board. Being a trusted name in the market, we will enhance the brand's vision of expanding its reach amongst the millennials by crafting a new line of communication for the brand in the digital space. We are keen to be a part of their growth journey and hope to live up to their expectations.”