Kavita Kamath joins Wondrlab as Group Creative Director

As per the new role, Kavita Kamath will lead creative integration and content creation for key set of accounts for Wondrlab.

Wondrlab has bolstered its creative team and brought in Kavita Kamath as Group Creative Director. In her new role, Kavita will report to Amit Akali, Co-Founder and Chief Creative Officer at Wondrlab.

With almost 16 years of experience, Kamath worked at MullenLowe Lintas for a decade, previously. In the past, she has also worked on brands like Google Pay and Google Home, Pepsi, Slice, Tropicana juices, among several others while being part of campaigns such as the Blenders Pride Fashion Tour.

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Welcoming the newest hire on board, Amit Akali, Co-Founder & Chief Creative Officer, Wondrlab, said, "Being platform-first, we’re a very different kind of a start-up and therefore hire people with unique skill sets. The coming days are full of opportunities and I am sure someone senior and experienced like Kavita will help us make the most of it. At her level, she’s not expected to bring just skillsets to the table but also a mindset. While she’s from an art background, she’s very comfortable handling a huge team. She has worked on tech platform brands like Google and done truly integrated work – more importantly, she believes in what we are trying to achieve here and is looking at it as an entrepreneurial opportunity. I’ve been in talks with her for a couple of years now and am looking forward to finally working with her. She’s going to be working out of Delhi and Mumbai, reporting to me. Here’s expecting a lot of ‘Wondr’ from her."

Speaking about her new role, Kavita Kamath, Group Creative Director, Wondrlab, said, "There is a more holistic approach to marketing and brand communication now, and the way forward is integrated solutions to keep brand conversations going meaningfully. I had been following WYP's work for some time. What interested me was the integrated approach with which ideas were curated and the platform-first solutions to help brands with effective communication. The work on Diageo and Tanishq, to name two of many, has been truly refreshing. I'm thrilled to be a part of the WYP and Wondrlab family and look forward to doing some exciting work."