upGrad launches AR Filters for virtual graduation

upGrad and AliveNow have launched four AR experiences on Instagram & Facebook to enliven virtual graduation ceremonies.

Walking across the stage, being awarded a degree, and graduation caps flying in the air, is a moment students await, but the global pandemic caused a diversion in this milestone. upGrad, and AliveNow, an official Spark AR Partner intend to digitize this much-awaited regalia with Augmented Reality Filters on Instagram and Facebook.

In partnership with universities like IIIT Bangalore, Duke CE (US), MICA, and NMIMS Global, upGrad launched four AR Filters that gave students a chance to click graduation-day selfies from home. Students can launch the AR Filter on their graduation day, try on a Graduation Cap and click a picture against their university’s background.

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Commenting on this, Phalgun Kompalli, Co-founder, upGrad said, "Graduating is one of the most-awaited moments in a student’s life. In a pre-COVID world, students would commemorate this occasion by joyfully throwing their graduation caps in the air. However, the pandemic has disrupted life as we know it and a physical gathering & graduation ceremony have given way to digital celebrations. To give learners the complete experience and add some sparkle to their proud graduation moments, albeit virtually, upGrad has taken not just the convocation ceremonies online but also incorporated this Augmented Reality Filter on Instagram and Facebook".

Rushali Rastogi, Account Manager, AliveNow, further added, "Having missed virtual graduation by a year, my juniors have had my complete empathy. These AR Filters have helped graduating students reminisce about their time spent at university and brought them closer to their favorite college hang-out spots - where they created their fondest memories".