The environment is in dire need of friendly attention from people and brands alike; the latter celebrated World Environment Day with campaigns and initiatives to advocate sustainability.
Sustainability is the hour of the need. With the world facing crises like climate change, COVID-19 pandemic, and newborn fungal attacks, there is no better time than this to actually step up for a cause that would change the planet for good. World Environment Day which is celebrated annually on 5th June to encourage awareness for the protection of the environment provided brands with an opportunity to take environment-friendly actions.
Several brands have come up with creatives, campaigns, and initiatives that work towards environmental sustainability. PepsiCo India in a partnership with United Way launched a special initiative on plastic waste management. Chargeup launched #TheBigSwap campaign to highlight the importance of battery swapping for environmental sustainability. Eicher and Happydent released creatives on their social media handles that spread awareness about World Environment day.
More brands work towards sustainability, this World Environment Day. Let's take a look.
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