Hashtag Orange bags digital mandate for the GLS Group

Hashtag Orange will be managing the complete digital communication and media for 2 verticals - GLS Foils and GLS Alpak, and will also be creating the new identity for the GLS group.

Hashtag Orange has won the digital mandate for the GLS Group, a multi-business conglomerate

“We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market. We are confident that with the ever-changing Digital scenario, Hashtag Orange with their experience and in-depth understanding of the consumer will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives, said Arpit Goyal,  Director, GLS Group.

Vineet Malhotra, CTO, Hashtag Orange commented, "We are absolutely thrilled that GLS has chosen us to be their Digital partner. Digital media is the obvious direction to move in to achieve this objective. It is a great opportunity for us to partner with the brand for its digital mandate. Our Technology, Media, and creative communication will be key to amplify and optimize the brand's marketing efforts.” 

Also Read: Hashtag Orange appoints Rahul Rautela as Creative Director

Gaurang Menon, CCO, Hashtag Orange said, "Partnering with a company with such a rich heritage is an opportunity that doesn't come by often. GLS has a crystal clear vision for the future and we're truly excited to partner GLS Group in their digital transformation journey.”

GLS is a multi-business conglomerate with exports in over 12 countries along with 7 manufacturing units. From flexible packaging, chemicals, real estate, and warehousing, to aseptic packaging, BOPET films, and aluminum foil, the GLS group has its wings spread far and wide.

Customer satisfaction and excellence in quality are the two factors that drive GLS, and Hashtag Orange along with their creative and tech team are gearing up to deliver innovative digital solutions to amplify GLS’s branding in a unique and contemporary way.