#JabWeGet: Independent advertisers organize vaccination drive

White Rivers Media, First Economy, and Veefin are the three independent Mumbai advertisers that have teamed up and organized a vaccination drive, giving free jabs to their team members in Mumbai under the #JabWeGet initiative.

The organizers of the #JabWeGet, vaccination initiative have set up an online domain 'jabweget.com' where users can access information regarding the initiative. They aim to get rid of the vaccine hesitancy and use digital tools.

QR codes have been placed across the office wherein people can scan and donate to numerous organizations involved in combating vaccine hesitancy. Additionally, they are trying to raise funds to get more jabs to aid orphanages in need of vaccination. They also mention as a token of appreciation, attendees are getting seed pencils - a plantable pencil, which can be sown when it’s too short to use and grow herbs and flowers.

With #JabWeGet and its several facets, the organizers hope to curb the misinformation, motivate citizens to get their jabs, and encourage everyone to strengthen the fight against Covid-19.

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“With the #JabWeGet vaccination drive we wish to set an example for others and break down the vaccine hesitancy hurdle. Because the only way out of this pandemic is through getting vaccinated” said Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media.

Gautam Udani, Co-founder of Veefin added, “The sooner we make the community stronger and build trust around vaccination, the sooner we will return to our normal lives.”

“With #JabWeGet vaccination drive we hopefully will clear the air around vaccine hesitancy and encourage the general public at large to get their jabs at the earliest,” said Jigar Zatakia, Founder of First Economy.