Taproot Dentsu bags creative mandate for Lenovo's upcoming campaign

The campaign will focus on Lenovo’s smart and innovative offerings and aims to carry the Lenovo story forward in the Indian market.

Taproot Dentsu has been awarded the creative mandate for the forthcoming campaign of the tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will now service the account from its Mumbai office.

Speaking of the association, Amit Doshi, CMO - India, and South Asia, Lenovo said, “Taproot was quick to understand our business need and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”

Also Read: iProspect India bags Bombay Realty’s digital account

Ayesha Ghosh, Head, Taproot Dentsu added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”