Dentsu International appoints Merlee Jayme as Chief Creative Officer

As per the role, Merlee Jayme will be responsible for creative capabilities & expertise across Dentsu's agencies in the Asia Pacific region.

Dentsu International today announces the appointment of Merlee Jayme to the role of Chief Creative Officer, Asia Pacific (APAC). Merlee will report to Jean Lin, Global CEO, Dentsu Creative, and Ashish Bhasin, CEO, Dentsu Asia Pacific. The appointment commences with immediate effect.

Previously, she was with DentsuMcGarryBowen as the Global Co-President. Jayme will continue as part of the core team in the global creative experience council at Dentsu and sponsor of the region’s Diversity, Equity, and Inclusivity (DEI) program.

Jean Lin, Global CEO, Creative, Dentsu International, said, “At Dentsu, we bring together brand and experience around the organizing power of an idea. Dentsu wants to be the most integrated agency network in the world, and compelling ideas and cultural insights play a pivotal role in achieving this vision. Merlee’s inclusive creative leadership, Asian roots, and global experience work brilliantly to deliver idea-led transformation in the Asia Pacific - one of the most vibrant playgrounds for business creativity. We have an ambitious plan for the Asia Pacific and are thrilled to have Merlee focus on the region she calls home.”

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Merlee Jayme, Chief Creative Officer, Dentsu APAC, commented, “My global role at dentsumcgarrybowen has opened my eyes to the integrated opportunities we can create to push creativity and innovation, solving our client’s problems with all creative capabilities across dentsu. I am excited to be back in my home region, working hand-in-hand with our amazing colleagues in the Asia Pacific to create great work that matters for our clients.”

Ashish Bhasin, CEO, Dentsu APAC said, “Merlee’s creative ability speaks for itself and when the opportunity arose to give her a broader remit across the region, it was a no-brainer. Her entrepreneurial spirit, creativity, and innate ability to get the best out of the people she works with make her truly unique, and I am excited to see her instill further excellence across our agencies and unleash the potential of our Creative business, driving deeper connections with our clients and the consumers they’re talking with.”