Hamdard Laboratories advocates holistic wellbeing in new digital campaign

Sehat Hai to Watan Hai campaign by Hamdard Laboratories urges people to be more mindful of their health and pursue a healthier lifestyle to combat the COVID-19 pandemic.

At a time when healthy living is of the utmost importance, Hamdard Laboratories (Medicine Division), India’s Unani brand, has launched a digital marketing campaign ‘Sehat Hai to Watan Hai’, step in to help people rejuvenate, restore and revitalize the lost energy. The campaign urges people to be more mindful of their health and pursue a healthier lifestyle to combat the COVID-19 pandemic. A part of Hamdard’s ‘Healthy India Hamdard India’ initiative, this new campaign, is a digital film and will be featured across social media platforms along with e-commerce and entertainment portals to engage with the audience.

Aligned with Hamdard’s mission to spread awareness about the importance of health and wellness, the brand's latest campaign, #SehatHaiToWatanHai is targeted at highlighting Hamdard’s commitment to holistic wellbeing. The campaign emphasizes consuming products that are effective for maintaining good health and a strong immune system that is crucial in the current scenario.

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Hamdard laboratories will provide offers on health checkups and medical consultations at all Hamdard Wellness centers and through online consultancy throughout the duration of the campaign. Patients going through recovery from Post-Covid symptoms will also be able to get assistance at Hamdard’s Wellness centers under the #SehatHaiToWatanHai campaign.

Speaking about the initiative, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) said, “The situation in the country has been grim for a while. People are looking for strength, HOPE, and commitment from people and institutions who can promise them a better, healthier nation. We felt this is the right time to showcase HAMADRD’s commitment to the nation by being the first to say that while the battle with Corona may still continue, Hamdard promises to heal the bodies that have gone through the energy-sucking fight with the virus, through its own range of natural products. The heavy medication, the lack of oxygen, and the strong doses of Steroids have left people with damaged systems.