Iffort bags digital mandate for Max Group

As per the mandate, Iffort will help Max Group in curating digital strategies, executing campaigns, handling social media accounts, and more.

Iffort has bagged the digital mandate for Max Group. The team will be involved in curating digital strategies, executing campaigns, and handling social media accounts for the Max Group.

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Speaking on awarding the digital mandate to Iffort, Jasrita Dhir, Head - Marketing & Communications, Antara Senior Living, said, “Iffort’s contribution in lending a senior-specific tonality to Antara’s social media communication gave us the confidence to award Max Group’s corporate mandate to them. Iffort’s role will be critical in mainstreaming Max Group’s positioning and track record as a progressive, values-driven, and well-governed business house in the
digital social space.”

Speaking on the association, Daksh Sharma, Co-founder, Iffort, said “Iffort’s core DNA is to optimize marketing communication via layers of content, technology, and creative services. Our affiliation with multi-business conglomerate Max Group is a thrilling opportunity for us to partner with them and contribute to their growth vision.”