Social Media Campaigns Round Up ft. Urban Company, Pee Safe marketing strategy, & more

Here’s to another week of social media campaigns rolled out along with editorial pieces by Social Samosa.

Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Pee Safe's marketing strategy, experts' views on the ASCI guidelines, and the #BrandSaga of Cadbury campaigns, and much more.

Campaigns

Urban Company launches influencer-led campaign for sale announcement

Urban Company launched the content marketing campaign featuring influencers such as Kusha Kapila, and Mallika Dua, along with Sima Taparia from the Indian Matchmaking fame to highlight their offerings. Read more here.

Policybazaar unveils Independence Day campaign focussing on togetherness

The digital campaign by Policybazaar themed for Independence Day, draws attention towards human values of lending a helping hand at the time of need. Read more here.

Long Reads

Experts feel ASCI guidelines can help increase accountability in influencer marketing

Recently, ASCI created waves by unveiling a set of guidelines for influencer marketing on digital media, a month into the release of the new guidelines, we take stock. Read more here.

Guide: How to use automated tools for Social CRM

#HowToHere is a platform-centric guide to set up an automated social CRM system that would address and resolve a substantial chunk of queries and complaints generated online. Twitter Quick Replied to Facebook Automated Response, here's how you can set up a social CRM unit. Read more here.

Pee Safe Marketing Strategy: How investing in conversations helps build brand trust…

From Quora answers to offline drives in the Hindi heartland, Pee Safe marketing strategy has conversations at its core. Founder & CEO, Vikas Bagaria tells us more. Read more here.

Brand Saga: Cadbury Celebrations – A tale of ‘mithaas-ful’ ads & everlasting bonds

Raksha Bandhan is just around the corner with the festivity prep on in full swing. All eyes are on Cadbury Celebrations boxes, as we revisit the brand’s advertising journey to dig up some golden moments from the past. Read more here.

#ExpertSpeak: Creative Leaders on why these global campaigns need to be on your watchlist…

They say there is no perfect time to celebrate the absolute creativity thriving in the world today. Taking a cue from the thought, we spoke to a few advertising leaders to know their favorite Cannes Lions 2021 winning campaigns on the global stage. Read more here.

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