BBH India appoints Aarti Srinivasan as Executive Creative Director

Previously, Aarti Srinivasan was working as the Group Creative Director at Mullen Lowe Lintas.

BBH India today announced the appointment of Aarti Srinivasan as Executive Creative Director. She will report to BBH India's Chief Creative Officer & Managing Partner Russell Barrett and lead a talented team of copy, art, and design professionals.

Aarti comes with 15 years of experience in advertising and was most recently Group Creative Director at MullenLowe Lintas. She embodies brand communication that is authentic, sensitive, honest, challenges stereotypes, and promotes inclusivity, and has won several awards for her work such as 'Son #ShareTheLoad' for Ariel at BBDO. At Lowe, she led Housing.Com's campaign with actors Manoj Bajpayee & Rajkumar Rao that again garnered praises from all corners.

Besides creative work, she has also led successful AOR pitch wins and was recognized as 'The Growth Driver of the Year' at Lowe's People Excellence Awards 2020.

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Welcoming Aarti on board, Russell Barrett, CCO & CEO, BBH India, and Publicis Worldwide India, said, "Aarti is an amazing talent and I'm incredibly excited to have her join us at BBH. She's obviously won a ton of awards and has created some great big brand work. But the thing that struck me the most with her work was however single piece had a strong point of view. Her ideas are modern, progressive, and beautifully crafted and I look forward to working with her to give shape to many more famous and modern pieces of work at BBH India."

Aarti Srinivasan, Executive Creative Director, BBH India, added, "I'm not a greedy person except when it comes to two things – great conversations and good work. At BBH India, I strongly felt there will be incredible possibilities to get both aplenty. All thanks to my first interaction with Russell, where I instantly felt positive energy, open-heartedness and was drawn by the inspiring perspective on work and creativity that he generously shared. Also, BBH's philosophy of 'Good and Nice' struck a chord with me. I am eager to zag with the wonderful team here."