BC Web Wise appoints Kimline D Souza as Creative Director

As per the new role, Kimline D Souza will be responsible for conceptualising creative brand campaigns across digital aiming to target the new-age audiences for BC Web Wise clients and more.

BC Web Wise has appointed Kimline D Souza as a Creative Director. Kimline will be responsible for building the creative brand campaigns for BC Web Wise, closely aligned to the new-age audiences across digital for BC Web Wise.

Kimline has been part of the Advertising world for the last 14 years. She began her career journey at RK Swamy BBDO then moved to Ogilvy after which she went to DDB Mudra and then joined IdeateLabs. She has worked with a gamut of brands across FMCG, Healthcare, Banking, Travel, and Tourism including Johnson's Baby, Clean and Clear, Stayfree, Bournivita Lil’ Champs, Phillips, Listerine, Aveeno Baby, Cordelia cruises, and more. She believes in crafting stories and ideas that create conversations.

Talking about the new appointment, Chaaya Baradhwaaj, Founder and MD, BC Web Wise, said, "Kimline has a bubbly enthusiasm with a pulse on the ever-evolving & expansive opportunities in new, trending, and untapped digital formats. With a very strong exposure to female communities in marketing as well, Kimline will add to our strengths as we take on the next phase of growth at BC Web Wise."

Also read: Rediffusion appoints Jia Talwar as Chief Talent Officer

Talking about the new appointment, Dinesh Swamy, Chief Creative Officer, BC Web Wise, said, “Digital-first is the mindset we practice with our campaigns. We keep adding new energy to strengthen our creative leadership team. Kimline is the new-age Creative Director who understands the mix of Platform and Craft to build insightful campaigns. Creativity will always impact marketing effectiveness. Having her on board will strengthen our creative capabilities, excite our teams to take on new challenges, and will drive innovative and integrated solutions to our clients.”

Speaking about her new appointment, Kimline D Souza, Creative Director, BC Web Wise, said, “‘I am happy to be the new fish in the pond and looking forward to creating work that sparks up meaningful conversations. This year has been all about creating positive vibes for the brand through stories that connect. The digital audience is highly self-aware and is hungry for brands who understand their journey and life choices.”