Dr. Vaidya’s appoints Mullen Lintas as its creative partner

The agency will be responsible for crafting the brand’s strategy and communication as it starts afresh post its acquisition by the RPSG Group last year.

Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. The agency will be responsible for crafting the brand’s strategy and communication as it starts afresh post its acquisition by the RPSG Group last year. This win strengthens the agency’s relationship with RPSG Group, for whom it already does work on Too Yumm - the packaged foods brand from the group. The account will be handled from the agency's Mumbai office.

Speaking on associating with Mullen Lintas, Rajeev Khandelwal, CEO FMCG, RP-Sanjiv Goenka Group said: “We were looking for an agency that could understand our brand’s intent and could partner with us in making our growth plan into a reality, and Mullen Lintas we believe is the right partner. We are impressed by the team’s strategic approach to Dr. Vaidya’s and are confident of their creative and digital capabilities as demonstrated over the years on Too Yumm!”

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Mullen Lintas will be focusing on building equity for Dr. Vaidya's and creating communication that helps achieve the growth aspirations.

Commenting on the win, Hari Krishnan, CEO, Mullen Lintas said: “We have been brand partners to the RPSG Group since 2017 and are delighted to take this association forward with Dr. Vaidya’s. The brand operates in a rapidly growing category and we are excited to partner with the client team to deliver effective strategies and creative solutions to deliver an unfair share of attention for Dr. Vaidya’s.”