WATConsult bags expanded mandate for India Circus

As per the mandate, WATConsult will manage India Circus e-commerce marketplace strategy and execution in addition to the existing D2C performance marketing duties.

WATConsult (An Isobar Company) from dentsu India, has won the expanded mandate for end-to-end commerce duties of India Circus, a Godrej & Boyce Venture.

As per the expanded mandate, the agency will manage the brand's e-commerce marketplace strategy and execution in addition to the existing D2C (Direct-to-Consumer) performance marketing duties. Earlier in 2019, WATConsult had won the duties of D2C performance marketing for the brand.

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Krsnaa Mehta, Founder & Brand Head, India Circus, said, “In our journey towards curating products that depict the essence and vibrancy of India, we have made great progress with support from our partners. WATConsult has played an integral role in this journey. Our next focus is to be available wherever our consumers are and hence, we have branched out to different marketplaces. We are keen for WATConsult to manage this combined business for India Circus.”

Heeru Dingra, CEO, Isobar India group, said, “E-commerce is a key growth priority for all businesses today. Our expertise and understanding of the end-to-end commerce ecosystem and our out-of-the-box creativity helps us maximize business outcomes for our clients. We are extremely delighted to take up this extended mandate and responsibilities for India Circus. We look forward to boosting the brand's presence and e-commerce journey with our blend of creativity and strategy.” For the record, the Isobar India group includes the agencies WATConsult, Isobar and Perfect Relations.

Sahil Shah, Managing Partner, WATConsult, added, “360 commerce is the way to go. With clients such as India Circus, we are quickly expanding into a full-stack commerce offering. This, coupled with our deep experience in creative commerce & audience insights, I am certain we will give our clients the very best.”

India Circus has now launched its products on different marketplaces including Amazon, Flipkart and Myntra.