New Update
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Previously, only verified accounts on Instagram that have over ten thousand followers had access to the ability to share links through Stories. The change was initiated after considering the feedback from the community to allow accounts of all sizes to have access to sharing web links.
Instagram recently introduced new ways for creators and businesses to reach more users, engage their community, and grow their reach, and the platform aims to further support them with access to links.
How to Add Links to Your Stories
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.
To add a Link sticker:
New accounts and accounts that repeatedly share things like hate speech and misinformation, or other content that violates Community Guidelines will not have access to the Link sticker.