Genesis BCW appoints Anish Dasgupta as Senior Director - Digital

In this role, Anish Dasgupta will help create comprehensive strategies using social media, online reputation management, thought leadership, interactive experiences, and more at Genesis BCW.

Influencer engagement, crisis management on behalf of corporations, consumer brands, foundations, and other organizations, are a few responsibilities Anish Dasgupta will take on at Genesis BCW. He will also drive the firm’s specialized digital employee advocacy, executive visibility program, and other digital-first and Earned-Plus initiatives.

Dasgupta is an advertising professional with over 15 years of experience in crafting digital journeys for brands. Prior to joining Genesis BCW, Dasgupta led digital teams for advertising agencies including Havas Creative and MRM McCann. He has worked in India and the Middle East.

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He has built campaigns for global brands across fast-moving consumer goods, health and hygiene, financial services, technology, automobiles, pharmaceuticals, and hospitality. His campaigns have won Indian and international awards including Effies and WARC for strategic excellence, creativity, and effectiveness. He holds a Master's degree in Planning from the Mudra Institute of Communications Ahmedabad (MICA).

“As someone who comes from the advertising industry, Anish brings with him a unique perspective to digital that will only strengthen our ability to bring bold new thinking to our clients,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “Given the increased focus on digital as a result of the COVID-19 pandemic, I am confident that Anish will help further enhance our digital-first and Earned-Plus offerings with his extensive expertise and experience.”