Gozoop wins integrated marketing mandate for Planet Smart City

As part of the mandate, Gozoop will manage social media communication, digital media planning, and online reputation management for Planet Smart City.

Gozoop has won the integrated digital marketing mandate for the Indian business of Planet Smart City. As part of the mandate, Gozoop will be handling Social Media Management duties as well as Digital Media Planning & Online Reputation Management.

The key differentiator is in their multi-disciplinary global teams and proprietary end-to-end control of the entire project – from design to build and long-term community management. Planet Smart City has, amongst other projects, created and launched the Planet App - a digital platform providing access to high value-added services and facilitating communication between residents in Planet Smart City’s neighborhoods.  

Through the App, residents can engage with each other and the neighborhood, while observing and managing day-to-day utility usage. Unlike many developers, Planet Smart City does not leave the community once completed. Instead, dedicated on-site community managers who help support and aid community cohesion are assigned to each local community.

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George Yaryura, CMO Planet Smart City group, said, “India is set to be the world’s youngest country, with youth accounting for 35% of the total population and 64% of the working-age group. With the ongoing businesses across sectors have become digitally inclined including real estate. Considering the millennial drive and their willingness to adopt smart solutions for their daily activities, India is witnessing a digital-first approach. In line with the changing dynamics, Planet Smart City’s emphasis will be on applying our expertise in proptech & IoT solutions for India. Our people-centric business model has led us to notable associations and partnerships that are challenging and redefining how people around the world use technology. Like-minded associations are important to us, and Gozoop is a valued partner that offers the expertise we need to elevate our vision. We are excited to embark on this partnership with Gozoop and their digital-first approach.”

Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, said, “With an integrated mandate that includes creative digital, performance marketing, and online reputation management — we look forward to #BreakingTheBox for Planet Smart City.”

Founded in 2015 by real estate experts Giovanni Savio – the Global CEO, and Susanna Marchionni - CEO, Brazil, the Company is chaired by physicist and entrepreneur Stefano Buono and is headquartered in London, UK.