Outbrain partners with Tyroo to expand market reach

Tyroo will manage premium advertiser inventory, expand market reach, and open new advertising categories for Outbrain and help in expanding the brand reach in India.

Outbrain has partnered with Tyroo to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partnership will help Outbrain to continue to expand within the region.

“We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” said Allen Sharma, Director of Sales for India at Outbrain. “Tyroo’s understanding of Outbrain’s products, its profound technical expertise, and its collaborative approach is uniquely complementary to how we work.”

Building on the momentum of recent media owner wins for the region, including Network 18, Hindustan Times, and Bollywood Hungama, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network.

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“High-quality content is paramount to consumers. In the last 24 months, the flow of genuine, authentic content has been immense and that makes the discoverability of meaningful recommendations for users incredibly more important,” said Akshay Mathur, Chief Revenue Officer, Tyroo. “We are very excited to work with Outbrain as their partner in the region, bringing new ad offerings around native advertising to brands. Through Outbrain brands can scale their reach not only within the Tier I cities but also into Tier-II cities using vernacular communication channels, delivering their intended messaging effectively”.