Rubeena Singh joins Josh as Country Manager

Before joining the short video app, Josh, Rubeena Singh was the CEO at iProspect India from Dentsu Aegis Group for the last 4+ years.

Rubeena Singh has joined Josh, the short video app as the proprietary technology platform powered by VerSe Innovation, as the Country Manager. As per the new role, Rubeena will work to shape and expand the content monetization model at the organization.

Prior to this, Rubeena was the CEO of iProspect India for more than 4 years. With over 2 decades of work experience, she helped to drive sales, marketing, operations, strategy, planning, and P&L while handling a team of over 250+ members at the organization. Before iProspect India, Rubeena was also associated with moneycontrol.com, Forbes India, and CNBC Awaaz, holding various leadership roles at the companies. She started her career with Star India as the manager back in 2000.

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As per her LinkedIn update, she starts working at Josh from today, that is, 18th October 2021. Rubeena stepped down as the CEO of iProspect India in August 2021, following a series of senior-level departures from its holding company, Dentsu.

On the appointment for the new role, Rubeena Singh, said, “The short-video space has disrupted consumer behavior in many ways and its potential to deliver impact is tremendous. I am super excited to be working with a platform that is poised to be the future of entertainment/infotainment. Josh has successfully and consistently tapped into a population that has been underserved for so long. My josh is high as I join an incredible family of visionaries, experts, and creators to help drive greater value for and from the platform.”

Welcoming Rubeena to Josh, Sunil Kumar Mohapatra, Chief Revenue Officer, VerSe Innovation, said, “Rubeena comes with deep knowledge of the workings of the media industry, and I am excited to have her on board. At VerSe, we’ve cracked the code of engagement and monetization for Bharat’s consumers, a model that we intend to explode for Josh in the next year. I am confident in Rubeena’s expertise and experience to drive the monetization of Josh at scale, creating symbiotic relationships for brands and creators. Her rich engagement with the marketing and sales community will also help drive the Josh narrative with the larger ecosystem.”

A digital evangelist, Singh is an alma mater of Mumbai University with an MA in Statistics, completed in 2000.