Shikha Gupta joins slice as its Creative Head

In her previous role as the Creative Director at Swiggy, Shikha Gupta helped the team to scale up and delivered some notable creative campaigns for the brand.

slice, the credit card challenger start-up, today announced the appointment of Shikha Gupta as its Creative Head. 

Shikha comes with over 13 years of experience and has been associated with brands and agencies like Urban Ladder, Rediffusion, ideas@work, and Grey Worldwide to name a few.

Also Read: 82.5 Communications bags creative mandate for Slice

Commenting on this development, Shikha Gupta, Creative Head, slice, said, “As a brand built by and for the new generation who are always seeking the simplest and coolest experiences, slice is well on its mission to demystify the world of finance. I’m excited by the creative challenge this poses and look forward to making slice one of India’s most-loved brands.”

Shikha’s appointment comes at a crucial point, as slice is scaling up the business. The brand rolled out its first ad campaign highlighting the key USP of its super card - its speed.