YouTube launches video action campaigns on connected TVs

YouTube has now made TV screens shoppable as video action campaigns now include CTV (connected TVs) inventory to enable brands and marketers to drive more online sales.

Now globally available through Google Ads, Video action campaigns for connected TVs on YouTube are designed to drive online sales, generate leads, and measure conversions. Advertisers can find potential target audiences in a single campaign by combining inventory from across YouTube and Google video partners.

When a viewer sees a Video action campaign on their TV, they are invited through a URL at the bottom of their screen to continue shopping on the brand’s website from their desktop or mobile device — without interrupting their viewing session.

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Viewers will see a URL at the bottom of the screen when a video action campaign is displayed, they can continue browsing and shopping through the URL which redirects them to the brand's website from a desktop or mobile device without interfering with their viewing session on the TV screen.

Advertisers will also be able to measure metrics such as the impact of YouTube ads on driving user actions, such as website visits, sign-ups, purchases, and other types of conversions with Conversion Lift beta, an attribution and lift measurement tool.