iProspect bags global media mandate for Kering brands

As per the mandate, iProspect will be responsible for managing end-to-end media planning and buying integrated across brand and performance for Kering brands across 42 markets.

iProspect has announced that it has been named global media partner for all Kering brands. As the global agency of record, the agency will be responsible for managing all end-to-end media planning and buying, integrated across brand and performance. Further, iProspect will operate as a media partner across all 42 markets where Kering has a media presence, and gradually take charge over Q1 2022.

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In reference to the pitch and subsequent selection, Kering, shared, “The iProspect team’s digital and data-driven strategic vision and capabilities, its drive for innovation and creativity, along with its constant agile mindset. The Group looks forward to working with iProspect within the fully integrated dentsu network as its unique partner, empowering the combination of a global vision and strong local expertise.”

Amanda Morrissey, Global Brand President, iProspect, said, “Enhancing our strong partnership with Kering is an amazing win for iProspect, one which propels our existing relationship onto a global stage. As the end-to-end agency, with the full scope of Brand & Performance Media, our passionate team looks forward to working with one of the most innovative, digital-first, and data-driven luxury brands in the world.”