Bajaj Capital elevates Aabhinna Suresh Khare to Chief Marketing & Digital Officer and as Head of Strategy

As per the new role, Aabhinna Suresh Khare will help Bajaj Capital in its growth and expansion plans while helping them to shape their marketing and digital strategies.

Bajaj Capital has announced leadership elevation. Aabhinna Suresh Khare is now the New Chief Marketing & Digital Officer of the organization. Also, he will be setting up the future strategy of the organization in the capacity of Head of Strategy. Earlier Aabhinna was leading the Digital Product division as CDO and has been instrumental in taking several new initiatives like building the all New MF platform, enabling Super RM app, and delivering India’s comprehensive Investment Report- EDGE. In his new role in the organization, he will be involved in shaping the company's complete marketing and digital strategies.

During his stint with previous organizations, Aabhinna has been result-oriented in defining and implementing the product vision and roadmap to increase revenue for the businesses. His hands-on experience in the implementation and managing digital platforms with high volume flow will bring in the much-required impetus to the company.

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Speaking about the development, Sanjiv Bajaj, Jt. Chairman & MD, Bajaj Capital, said, “Aabhinna has been instrumental in bringing in innovative thinking and managing the transformation for our Relationship Manager. In the New role, Aabhinna will be solving the Customer problems through his data-driven analytical skills to drive the Transformation of Bajaj Capital and take it to newer heights. We have confidence that his marketing acumen and analytical leadership will enhance our ability to achieve our business goal."

Speaking on the elevation, Aabhinna Suresh Khare, said, “It’s an opportunity to deliver for the organization which has been the most revered and respected Financial institution in India. The world is moving faster than ever and agility built on fundamental values is what will sustain the growth needed for any business. I am excited for the way forward."

Aabhinna holds a certification in Executive Education - Design Thinking from Stanford University and He is a Gold Medalist from Mudra Institute of Communications Ahmedabad( MICA).