MediaCom appoints Rupert McPetrie as APAC CEO

In his new role, Rupert McPetrie will aim to drive the vision and culture at MediaCom APAC. He will commence the role by mid-February of 2022.

MediaCom has announced the appointment of Rupert McPetrie as APAC CEO. He replaces Mark Heap who is moving to its sister agency, Mindshare as EMEA CEO. He will also join the MediaCom Worldwide Exco, reporting directly to Global CEO, Nick Lawson, and will commence his new role in mid-February.

Continuing with his current role of Greater China CEO, McPetrie will also expand his remit to lead the regional operations of the network and take responsibility for more than 1600 people across 21 offices, according to a Press Release. Combined with his previous experience of leading regional operations during his time as Central and Eastern Europe CEO at Zenith, he will aim to drive the vision and culture at MediaCom APAC.

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Commenting on the appointment, Lawson, shared, “McPetrie is quite simply a brilliant leader. Throughout his time leading our China operations, he has developed numerous client solutions and brought the best talent to our agency via game-changing solutions and capabilities, such as Incite Consulting and China Passport. All his great work has grown our business from number six to number two in the market, and we look forward to him reapplying this magic across the region building on Mark’s outstanding legacy.

McPetrie, said, “I am thrilled to take on this expanded role and have the opportunity to work with all our people and clients to build on the strong business momentum we have in the region. This is in part due to the recent slew of new business wins, such as The Coca Cola Company and Bayer, but importantly also down to our incredible clients and the work we do for them across APAC. Our People First, Better Results proposition has been at the heart of our growth, together with our extended Bigger Picture capabilities that drive our clients’ businesses forward.”

McPetrie comes with over 25 years of experience in the industry and started his career with Zenith Media, back in 1998.