Snapchat Rolls out catalog-powered shopping lenses

Snapchat released a new lens that allows users to sample various products virtually. The catalog-powered lens will be to all product vertical marketers through Lens Studio.

Snap Inc. launched a new shopping user experience for all global Snapchatters, Catalog-powered Shopping Lenses. These new Shopping Lenses give users an option to try-on multiple products, all within one AR experience. 

From watches to shoes to clothes, Snapchat’s AR shopping products are automatically personalized to the shopper, as Lenses are a perfect fit to Snapchatters face, body, and world. According to the press release shared by the app, 93% of Snapchatters are interested in using AR for shopping.

Catalog-powered Shopping Lenses will be available to all product vertical marketers through Lens Studio. By utilizing Supplemental Feeds, marketers can add AR Assets, such as 3D models or textures, to their existing product catalog. This allows brands to quickly populate Shopping Lenses with their AR Assets.

Catalog-powered Shopping Lenses also feature product card descriptions, giving Snapchatters an automatic preview of the product details.

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"Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products. Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses -- directly linking Lenses to existing product catalogs for real-time analytics and R&D about which products resonate with Gen Z and Millennial audiences." -- Jeremi Gorman, Chief Business Officer, Snap Inc.

Catalog-powered Shopping Lenses also drive real-time results for brands as any product vertical can now gain unmatched engagement data with the ability to learn which products are resonating on Snapchat down to the SKU level. Brands can then leverage Snapchat’s AR try-on as an early indication on which products Snapchatters are engaging with and utilize these signals when ideating on targeting strategies and early-on decision making for product development. Clients will be able to see variations in time spent, shares, and clicks on a SKU level.