CupShup elevates Nikshit Patani to VP Growth

In his new role, Nikshit Patani will be accountable for the overall growth of CupShup and will be responsible for client relationship, retention programming, and planning expansion strategy.

CupShup has promoted Nikshit Patani to the position of VP growth. He has served the full-service agency for more than five years at different levels.

Patani joined CupShup in the year 2017 as an Operations Manager and rose through the ranks strengthening operations, client servicing, and account management.

In his new role, he will be reporting to Sourav Kumar, Co-Founder, CupShup, and will be accountable for the overall growth of the agency and will be responsible for client relationship, retention programming, planning expansion strategy, and more importantly people and process building across the organization.

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Patani has expertise in BTL Activations and Offline Advertising for 100+ brands and worked for sectors that include FMCG, BFSI, fintech start-ups, consumer tech, ed-tech, med-tech, and many more.

Talking about the new role, Patani said, “I am excited to take on the mandate of a VP Growth at CupShup. The journey has been phenomenal and the agency has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

Commenting on the new appointment, Kumar, said, “We are happy to have Patani in this new role. His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”