Data: Customers spent nearly 4 hours daily on their Fire TV devices in 2021

Amazon India released data around consumer behavior and content consumption trends seen across Fire TV devices in India in 2021. 

The Fire TV Streaming Trends 2021 gives an insight into the content consumption patterns seen across Fire TV devices in India. The data gives an inside view of what content users consumed throughout the year on their Fire TV devices to keep themselves entertained. Since its inception, Fire TV has always focused on keeping the entire family entertained with something for everyone, be it kids, elders, movie buffs, or fitness enthusiasts and it is quite evident in the report. 

With people spending more time at home now, Fire TV devices have managed to keep its users company. According to the data, in 2021, customers spent nearly 4 hours each day watching content on their Fire TV devices, up from 3 hours per day as compared to 2020. 1 in 3 Fire TV customers said farewell to a cable or DTH connection and customers interacted with Alexa on an average of once every 4 seconds on Fire TV devices.

Not just movies and shows, but the consumers used their Fire TV devices to stream music, yoga, and fitness content, control their smart home devices, and much more. Interesting, right? 

Take a look at the data to get a better understanding of what the users streamed on their Fire TV devices in 2021. 

Comedy Is The Way To Go… 

 Comedy retained its spot as the most preferred TV genre among Fire TV consumers.

• Fire TV users asked Alexa to play Tarak Mehta ka Ooltah Chashmah once every minute, making it the most searched TV show on Fire TV devices.
• Peppa Pig, Doraemon and Cocomelon were the most popular kids shows on Fire TV devices, with at least one user asking Alexa for these shows every minute! 

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Favorites Across Languages 

On Fire TV devices, consumers enjoyed watching the latest movies across languages, from the safety and comfort of their homes. Some of the most streamed movies on Prime Video included:  

• Hindi - Shershaah, Sherni, Sardar Udham
• Tamil - Jai Bhim, Sarpatta Parambarai, Master 
• Malayalam - Drishyam 2, Cold Case, Malik
• Telegu - Drushyam 2, Tuck Jagadish, Narappa 
• Kannada – Rathnan Prapancha, Yuvarathnaa, Roberrt

The Family Man Season 2 was the most-streamed Indian show, while The Wheel of Time was the most streamed international show on Prime Video on Fire TV devices. 

Going Beyond The Metros… 

Amazon further shares that customers purchased Fire TV devices in 80% of pin codes across India. Depicting the power of the markets beyond metros, smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman saw an increased growth in sales of Fire TV devices. 

In 2021, Amazon launched its first local manufacturing line to produce Fire TV devices and also launched its signature Fire TV Cube device in India. Fire TV has movies and shows from Prime Video, Netflix, Disney+ Hotstar, ALT Balaji, Discovery Plus, and more and has sold more than 150 million devices worldwide.  

The data is a testimony to the changing consumer behavior, highlighting how the New Age consumer has very specific likes and wants, and are open to newer technologies.