IndiGo and Kotak Mahindra Bank released an innovative co-branded travel credit card, Ka-ching, aimed at the avid travellers. The credit card was launched in a never-done-before on-ground event that had an aircraft present - capturing the essence of the card.
Kotak Mahindra Bank has released a new travel credit card, Ka-ching, in partnership with IndiGo. Designed for those who love to travel, the launch of these credit cards is aimed at bringing convenience and hassle-free travel for the users.
Ka-ching credit cards will enable consumers to spend anywhere and redeem rewards for free IndiGo air tickets. The card will come under two variants including Kotak IndiGo Ka-ching 6E Rewards Credit Card and Kotak IndiGo Ka-ching 6E Rewards XL Credit Card, each with its exclusive set of benefits and rewards on both domestic and international travel.
To initiate the co-branded travel credit cards, Kotak and IndiGo brought forth an unconventional on-ground launch event, right in front of an IndiGo aircraft. As part of the launch, the brands shared the pertinent details of Ka-ching and unveiled the travel credit cards near the air-side area as a first-of-its-kind endeavor. While both the brands shared the details of the initiative with the guests at the grand occasion, they also aligned a Photo-op with the ‘I Love Ka-ching’ statement in the spotlight to engage the people at the event.
The brand’s interactive launch event in the presence of an aircraft managed to capture the seamless travel offering that the card offers, but also added a level of zazz to the event. The event was a manifestation of the unique Kotak-IndiGo association - highlighting their offerings in an apt manner.
Launched under the 6E Rewards program, as a part of the welcome benefits, customers will get a complimentary air ticket worth up to INR 3,000.
With every transaction, the customers can avail 6E Rewards that can be redeemed against the purchase of airline tickets anytime with no blackout dates across bookings, dining, entertainment, and other spends.
Overall, Kotak-IndiGo partnership attempts to help customers avail optimum benefits as they book their tickets with IndiGo flights through Ka-ching credit cards with an array of services and special benefits like a discounted convenience fee, priority check-in, choice of seat, and a complimentary meal while earning additional rewards on dining, shopping, transport, medical bill, utilities, fuel, and other major categories.
Commenting on the co-branded card, Elizabeth Venkataraman, Joint President – Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank, said, “We are delighted to have IndiGo as our partner and have launched the Ka-ching credit card for travel enthusiasts across the country. Our endeavor is to offer customer a secure and a magical experience through our co-branded travel card which will have a rewarding experience for all customers who love to travel. Every spends turns into IndiGo Air Tickets.”
Nitin Kalra, Director Customer Loyalty (6E Rewards) Co-Brand & In-flight Merchandise, IndiGo, said, “We have witnessed an encouraging response and demand for Ka-Ching cards ever since the launch. Through our partnership with Kotak Mahindra Bank, we will be able to offer more value on spends by accumulation of 6E Reward points across flight bookings, dining, and hotel bookings amongst other transactions. We will continue to strive towards bringing in more such customer delights for our passengers as they fly on-board our lean, clean, flying machine.”
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